Confidentiality


Privacy Policy

The safeguarding of your personal data and private life matters it's very important for Biotrend USA and its Affiliates.

This Privacy Policy refers to Biotrend USA practices regarding the collection, transfer and use of your Personal Data (« Personal Data ») that Biotrend USA collects through this website (« Website »). This policy is also applicable to other forms of data processing, as collected offline as well collected through other websites (That may have their own policy).

If and when our Privacy Policy is amended (for instance in situations that involve any new use of your Personal Data), the revised Privacy Policy will be published in this Website and its effective date will be updated.

European Residents have specific rights according to the General Data Protection Regulation (« GDPR »). GDPR that applies to European Resident can be find in PART II of this notice.

By using the Website you are consenting to our Privacy and GDPR Policies.

PART I – GENERAL RULES

1. We could collect your Personal Data through Cookies when you use the Website.

When you use the Website, Biotrend USA use cookies to:

  • Remember your preferences

  • Record you last activity on the Website to offer you a better service

  • Ease your experience on the Website



Opting-out cookies can affect your experience on the Website.

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

You can find more information about cookies by checking www.allaboutcookies.org and www.youronlinechoices.eu.

There is 4 types of cookies:

Strictly necessary cookies. These cookies are essential to navigate around a website and use its features. Without them, you wouldn't be able to use basic services like registration or shopping baskets. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet.

Examples of how we use ‘strictly necessary' cookies include:

  • Setting unique identifiers for each unique visitor, so site numbers can be analysed.

  • Allowing you to sign in to the Website as a registered user.

Performance cookies. These cookies collect information about how you use our websites — for instance, which pages you go to most. This data may be used to help optimize our websites and make them easier for you to navigate. These cookies don't collect information that identifies you. All information these cookies collect is aggregated and therefore anonymous.

Functionality cookies. These cookies allow our websites to remember choices you make while browsing. For instance, we may store your username or geographic location in a cookie to ensure that we show you the most appropriate information for you. We may also remember preferences such as text size, fonts, and other customizable site elements. The information these cookies collect will not personally identify you, and they cannot track your browsing activity on third-party websites.

Advertising and targeting cookies. These cookies are used to deliver advertisements more relevant to you, but can also limit the number of times you see an advertisement, and be used to chart the effectiveness of an ad campaign by tracking users' clicks. They can also provide security in transactions. They are usually placed by third-party advertising networks with a website operator's permission, but can be placed by the operator themselves. They can remember that you have visited a website, and this information can be shared with other organisations, including other advertisers. They cannot determine who you are though, as the data collected is never linked to your profile. Our Website doesn't use advertising and targeting cookies.

The help menu on most of browsers will guide you on how to avoid your browser from allowing new cookies to be installed. Usually you can customize your options from accepting all to no cookies.

To control cookies on your browser visit:

http://optout.networkadvertising.org/

Internet Explorer :

https://privacy.microsoft.com/en-us/internet-explorer-ie11-preview-privacy-statement

Chrome :
https://www.google.com/intl/en/chrome/browser/privacy/

Firefox :
https://support.mozilla.org/en-US/products/firefox/protect-your-privacy

Safari :
http://www.apple.com/privacy/manage-your-privacy/

However, please note that by restricting cookies you may not gain access to some services on our Website or may face some issues during the use of those services. When you allow cookies don't forget to logoff when you're using a shared computer.

The following cookies may be used in the Website :

Cookie Name: _ga, _gat*, _gid

Cookies: Google

Type of cookie: performance

Duration: Variable (up to 12 months)

Purpose of the cookie: Google Analytics

Cookie Name: _sidc

Cookie: Biotrend USA

Type of cookie: Functionality

Duration: when you leave our website

Purpose of the cookie: Browsing



You'll find hereinafter organisation and system that process your data:

Name and provider of the system:

Google Analytics by Google Inc.,

1600 Amphitheatre Parkway, Mountain View,

CA 94043, USA
Personal data processed by the system:

Information about how you use the Website. Particularly but not limited to your IP address.

Purpose: We use the information to compile reports and to help us improve the site. In addition, we use first-party cookies (such as the Google Analytics cookie).

Storage duration: Google can keep your data for a minimum period of 14 months. You can opt-out from the collection of your data by Google following the link below.

To provide website visitors the ability to prevent their data from being used by Google Analytics, you can install the opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js).

If you want to opt out, download and install the add-on for your web browser. The Google Analytics opt-out add-on is designed to be compatible with Chrome, Internet Explorer 11, Safari, Firefox and Opera. In order to function, the opt-out add-on must be able to load and execute properly on your browser. For Internet Explorer, 3rd-party cookies must be enabled.

Link to Google Opt-out add-on: https://tools.google.com/dlpage/gaoptout


2. Your password privacy

You are responsible for the confidentiality of the password you choose to access your account on the Website.

You're committed to keep this password secret and to not reveal it to anyone.

3. We collect Personal Data when you fill in forms online.

You can access most of the information on our Website without having to fill in any form with your personal data.

Accessing to some pages or services, such as ordering Products and/or services, requires us to collect your data. For example, we need to collect your data to receive and process an order from you, to issue a quote, etc.

Personal data collected that you provide us within these forms are at least:

  • Your Name, First Name, Address, Phone Number and Email Address.

If you are register with us in a country where we provide an e-payment solution, you should provide us with payment information and your company account number.

We never collect sensitive data such as ethnic origin, health, religious or philosophical beliefs.

Collection and processing of your Personal Data when you register with us either online or offline are subject to this Policy.

4. We collect your Personal Data when you provide us with your Professional information

During business meeting (convention, exhibition, symposium, business meeting, etc.) we can collect data that you provide us in order to contact you following such meeting.

5. We can access to your data when you interact with us on social media.

When you interact with Biotrend USA using social media functions particularly the Facebook plugin on the Website to access the Company Facebook page or to like the Company Facebook page.

Biotrend USA may have access to some of your personal data based on the way you setup your profile on social media.

Please note that these websites have their own Privacy and Data protection policy. We decline any responsibility for the use of your data when you use any third-party website or application. We recommend you to read carefully their policy before providing them with your personal data.

6. How your personal data is processed.

Personal data that you provide through the online collection forms or by any other means may be used by Biotrend USA to provide you with the products, materials and services you request, as well as:

  • to improve, maintain and protect our Site and to ensure that its content meets your needs and preferences;

  • to allow you to access the catalog prices in your country for your company/organization.

  • to answer any information request or query that you could address to us:

  • to conduct a market, customer and industry analysis for internal use by Biotrend USA; and



Personal Data, if any, collected through cookies may be used by Biotrend USA as set forth in Section 1 of this Privacy Policy. If you do not provide your Personal Data to Biotrend USA, we will not be able to offer you the products, materials and services requested or additional services listed above.



7. Categories of recipients to whom your Personal Data may be disclosed

Your Personal Data is kept confidential and will never be disclosed to any other organization except as expressly stated in this Privacy Policy.

We may disclose your Personal Data to third parties as part of the processing of your specific requests and their satisfaction. For example, if you buy products online using a payment card, we will contact the issuing agency of that credit card or its third party service provider to process the order, and we will use a business third-party shipping to ship your order or other requested items, such as our catalog or printed materials. To improve security, your credit card number is encrypted before being transmitted over the Internet.

We do not share the Personal Data you provide to third parties for their own marketing purposes. We may disclose your Personal Information in a manner that is reasonable and limited to the minimum necessary, to third parties bound by confidentiality obligations. These third parties may be involved in the maintenance, protection or operation of our Site and may work as part of the analysis of the website, market or sector conducted on our behalf and intended for our exclusive use. We may also disclose your Personal Data to third parties, who are bound by confidentiality obligations and who are involved in marketing and data management functions. Any changes to these categories of recipients will only occur after the notification process indicated at the beginning of this Privacy Policy.

Your Personal Data may be disclosed to law enforcement or other entities as required or permitted by law or to assist a lawful investigation. Personal Data may also be disclosed to third parties, who are bound by confidentiality obligations, in connection with a merger, acquisition or sale of Biotrend USA.

If you choose to register on our Site, you must agree to the terms of this Privacy Policy and, therefore, the disclosure of your Personal Data by Biotrend USA to third parties for the purposes described in this Privacy Policy. Biotrend USA uses and discloses information in the exclusive course of its legitimate business purposes and, therefore, if you do not accept them, you should not register on our Website.

8. Transfer of information to recipients outside your country of residence

Some of our affiliates, partners, agents or recipients are located or acting outside your country of residence and, as a result, your Personal Data may be transferred outside your country of residence for the purposes described in this Privacy Policy. Data protection regulations in these countries may not provide an equivalent level of protection to that of your country of residence, but recipients will abide by this Privacy Policy as well as any other applicable regulations. In addition, all recipients of your Personal Data will adhere to an adequate level of security as required by the regulations of your country of residence. If you choose to register on our Site, you must agree to the terms of this Privacy Policy, including this paragraph. Please note that if you do not accept these terms, you will not be able to register on our Site.



9. Storage of Personal Data

The Personal Data provided is retained for the period of time reasonably necessary for the processing of your requests, as set forth in this document. However, in view of the legislation in force and traceability to which "Company" is subject, your personal data may be kept for a longer period.

 

10. We can contact you

E-mail
When you register on our Site, you may receive e-mails from "Company" informing you of new products, services, events and other information related to Biotrend USA The reception of these emails is conditioned to your agreement during the registration.

When you have accepted to receive emails and do not want to receive any more:

  • Whenever we send you an e-mail, you will have the option of refusing to receive further e-mails afterwards by clicking on the unsubscribe link.

Direct mail

If you choose to register on our Site, you may receive mails, including catalogs and other documentation informing you of our new products, services, events and other information relating to Biotrend USA. If you do not wish to receive these letters, or if you wish to change your status in our mailing list, please contact us by any written means.

11. Your right to access and correct your Personal Data

If you are a registered user, you have, among other rights stipulated by applicable law, the following rights:   You may revoke your consent or enforce your rights by any written means, and you may access your Personal Data, modify / update or delete it at any time. Access to your information is available once logged in; just go to your profile page and edit your Personal Data as you wish. If for any reason you can not access or modify your Personal Data, you can contact us by any means.

If you do not wish your Personal Data to be processed, transferred and / or used in accordance with this Privacy Policy, do not accept the terms of this Privacy Policy during the registration process, or provide such Personal Data to Biotrend USA.

12. Security

Biotrend USA implements technical and organizational means to ensure a level of security adapted to the risk including among others according to the needs. This includes protecting your Personal Data from unauthorized or inappropriate access. In addition, we continuously use industry-standard encryption technologies for the transmission and receipt of Personal Data exchanged on our Site. The servers we are directly responsible for hosting your Personal Data on are located in the European Union only.

If you have any questions or if you believe that this Site does not respect its Privacy Policy, please contact us by any written means.

If you do not wish your Personal Information to be identified, transferred or otherwise used in accordance with this Policy, do not agree to the terms of this Privacy Policy do not register, and do not provide your Personal Data to Biotrend USA. The registration on our site and the use of our services implies acceptance of this Privacy Policy.

PART II - ADDITIONAL INFORMATION GDPR

The GDPR is applicable to European residents. The information below completes the first part of this notice. The obligations below concern European residents only.

13 - Controller and representative of the EU.

Biotrend USA, may be required to process your data collected or processed on the Site, through it or any other channel. The data you provide is collected by Biotrend USA and may be processed by “The Group”.
“The Group” Means all the companies related to Biotrend USA, either they are affiliated, controlled or controller.

If you have questions about our representatives in the EU, you can send an e-mail to info@biotrend-usa.com.

14 – Data processing Purpose and legal bases.

We process your personal data based on several legal bases, as follows:

  1. Based on the need to execute a contract or to conclude one with you   : we must process your personal data in order to enter into an agreement with you or a legal entity that you represent, to perform contractual obligations, to answer your questions and related requests, to carry out sales transactions or to provide assistance to our customers.

  2. Based on legitimate interests: we process your personal data to:

    • ensure the safety and security of the Website, our IT service connected to the Website and other users of the Website;

    • detect and prevent fraud;

    • protect and defend rights and property of third-parties, or our rights and interests;

    • track your activities on the Website, unless you have refused to process your data for that purpose.



  1. Based on compliance with legal obligations   We may process your personal data to comply with applicable laws and regulatory requirements, as well as to respond to legitimate inquiries, court orders and court proceedings.

  2. Based on your prior consent: to set cookies on your device (subject to certain exceptions) or send you marketing communications.

 

15- Retention period of your personal data

We have set up appropriate retention periods for your personal data collected or processed on our Website or through it, as stated in this note. We will retain personal data processed under a contract with you for the duration of the contract and for a reasonable period of time necessary to determine and settle any related claim. If the processing of your personal data is based on legitimate interests or compliance with legal obligations, they will be deleted as soon as the underlying purpose has expired. Personal data processed on the basis of your consent will be deleted as soon as you withdraw this consent.

16 - Your rights relating to the processing of your personal data.

Subject to the conditions set out in applicable law, you have, without limitation, the right   :

  1. to request the type of personal data that we hold about you, whether they are processed and how, and to access or request copies of such personal data   ;

  2. to request the correction or addition of personal data about you that is inaccurate, incomplete or out of date with regard to the purposes underlying the processing   ;

  3. to obtain erasure of your personal data which are no longer necessary for the purposes underlying the processing, which are processed on the basis of a withdrawal of consent or for legitimate interests which, in the case of your objection, are not compelling, or data that is processed are not compliant with the applicable legal obligations. In addition, you have, subject to the conditions set forth in applicable law and without limitation, the right   :

  4. to ask us to limit the processing of your personal data in certain situations where you consider that this processing is not appropriate   ;

  5. to revoke, in certain circumstances, the processing of personal data for legitimate interests   ;

  6. to request the portability of personal data that you have actively or passively provided (which does not include data derived or deduced from the data collected), when the processing of such Personal Data is based on the consent or on a contract concluded with you and performed by automated means. In case of doubt, you also have the right to lodge a complaint with the local authority responsible for data protection.

You may exercise the rights of access, rectification, deletion, restriction, objection and portability of the aforementioned data by contacting us at info@biotrend-usa.com, even to the extent that such claims relate to the processing of personal data by one or more of the recipients of data identified in this privacy statement.

Biotrend USA will respond to your request as soon as possible and at the latest within one month. This request can only be made by yourself. No third-party moral or physical entity will be able to assert your rights aforementioned. Your request must be accompanied by information confirming your identity ; at least your surname, first name and organization. Additional information may be required to ensure the safety of the request.

17 - Automated Profiling and Decision Making

Your personal data is not used for profiling purposes or automated decision making by the use of algorithms applied to this data.

18 - Provision of your personal data.

Your use of the Website and the provision of your personal data as part of this process are purely voluntary on your part. In your sole discretion, you may discontinue use of the Site at any time or, as the case may be, decline certain data processing operations while you visit, as described in this notice.